think outside the shelf !
As more than 70% of the purchase decision of a product are made in retail outlets, Shopper Marketing (or customer-oriented marketing) has become an essential element in the strategy of each brands.
Lauris agency has become an expert in developing marketing solutions by taking into account the expectations of:
- the brand
- the customer
- the retailer
Understanding these three perspectives allows uncovers that specific moment in time when the brand and the retailer come together to transform the shopper into a buyer.
We act in the intersection between Branding and Selling, whether it is in the stores or on Internet.